POS-materials

An indispensable attribute of business communication. Represents a small paper, cardboard or plastic card with information about a person or organization. Depending on the purpose, the business card may contain the owner’s name or name and company logo, phone number, address, e-mail, list of services provided, information about the field of activity. This type of printed product is often not just a carrier of information, but also reflects in its design the nature of the represented person or company.

A common type of handout for promotions and advertising campaigns. Its goal is to attract the maximum number of people to the event or discount in the minimum amount of time. This small flyer is often made in a bright color and style that best suits the theme of the upcoming event. Flyers are designed in such a way that it is your proposal that attracts attention and interests a potential audience. Emphasis is placed on the benefits and competitive advantages, the flyer itself is not overloaded with text and contains images that attract attention. The peculiarity of this printing product and its value for customers is that the flyer is often a pass to the event or gives the opportunity to get a discount on a product or service.

Wobbler (English towobble – swing, tremble) – an element of advertising material, presented in a variety of forms, an invariable attribute of which is a flexible “leg”. It is on this “leg” that the wobbler is attached directly to the points of sale of the advertised product: at the checkout areas, on the stands, to the window. Freedom in the choice of design solution is an important advantage of this type of printing, which contributes to the optimal performance of its task – to attract the attention of the buyer directly at the time of product selection. In addition, wobblers, being constantly in sight and standing out with brightness, form a memory and subsequent recognition of the product.

Advertising and information printed products, which are used for labeling and accounting of goods, informs the buyer about the main characteristics of the product. The density of the paper or cardboard from which the price tags are made may vary. This, in turn, affects the degree of presentability of the finished product. The quality, attractiveness, informativeness of the price tag, ease of reading – these factors determine what will be the first impression of a potential buyer and, as a result, the success of sales.

Shelftocker (from the English. Shelftalker – literally “talking panel”) – a printing product that has the form of a panel that attaches to the shelves or racks to visually highlight a certain group of products: products of one brand or line, new products or promotional offers. Such advertising material has a bright color solution and serves to capture the attention of a potential buyer and encourage the purchase of the product. On shelftockers can be placed: the name of the product and brand, logo, price, discount, advertising slogan, consumer properties of the product.

Necker or neckhanger (originally necker or neckhanger, which literally translates as “hanging around the neck”) – an advertising product that is attached to the neck of the product, often with a ribbon. Depending on the information that the advertiser wants to convey to his buyer, neckers can take the form of a price tag, mini-booklet or book. The Neckenger price tag will be the simplest label with the company logo, a price window and some additional information. Neckers in the form of mini-booklets in their functions and appearance are no different from ordinary booklets, except for size. The books already act as full-fledged catalogs of goods of a certain brand. These printing products are used mainly in the advertising of beverages and cosmetics.