The calendar was first printed in 1448 by Johannes Gutenberg himself. The released product made a splash no less than the Bible published in the same period. Thousands of outstanding inventions after that were received by humanity, a poster with dates and months on the wall managed to change hundreds of times, but it never lost its popularity. Unless it significantly expanded the functionality, turning from a means of fixing passing days into an integral attribute of corporate culture and effective marketing.
Why is calendar printing in demand?
Why are these publications so good that every year every self-respecting company and organization seeks to order a calendar, so that they can later use it as souvenirs?
Versatility. They are great for all target audiences of any business: their own employees, business partners and customers.
Such a wide coverage is provided by the natural characteristics of the product:
- No restrictions on the place of use. The manager’s office, teacher’s room, cafe, corridor in the apartment – it is everywhere where they follow the change of days.
- Practicality. The publication brings specific benefits, as it simplifies the planning and organization of work.
- Long validity period. Once on the wall or desktop, it will stay there for a whole year.
The calendar is exactly the gift that unobtrusively, but very effectively represents the brand. It is enough just to think over an interesting concept when producing calendars to order, place a logo, company name or contacts on the pages – and you will get a tool that can effectively perform two important tasks:
- Company advertising. If you are just entering the market, it will tell about you, the services provided or the goods produced, motivate you to take certain actions, and increase brand awareness.
- Strengthening the image. Production of calendars is a reflection of the corporate style, mission and values of the company. Such an edition emphasizes the owner’s involvement in the brand, increasing his loyalty.
Obviously, this printing is of great importance rather than just a tool for planning a work schedule or weekends. Practicality in it is closely intertwined with marketing and image tasks, which requires thoroughness in the development and production process.